Search Repository UNMAS Denpasar

Languageis a crucial part ofsociety since it permits people to communicate and express themselves. When a language perish, future generations lose a significant element of the culture which is important to understand. This makes language a vulnerable aspect of cultural heritage and it becomes notably crucial to preserve it. Language preservation is the effort to prevent languages from death. Languages typically die when when they are no longer being taught to the children of the community, or a small language group come in contact with a more dominant population. Losing a language also means losing crucial knowledge about the linguistic groups history, culture, or even knowledge about their local environment. Linguists have made serious efforts in language preservation, for instance, through language documentation. Language preservation actually can be done not only by linguists through academic ways, it also can be done by the government, school, people or society where the language exists. It is rarely found that advertisements delivered by using local languages. In fact, most of the advertisements typically use English as international language for their prestige and to attract wider range of customers. It is very interesting to analyze how the advertisements actually can be used as a medium of local language preservation. This study aims at identifying the register used in Balinese advertisement. The data was taken from the advertisement of Alfa Prima which using Balinese, especially the dialect of Singaraja-North Bali, which is very unique and interesting. The data are acquired from Youtube through observation method, using note taking technique. The data then analyzed by theory of register by Biber and Conrad (2009). The result of the study is presented in informal method. The result of the study gives contribution to the efforts of preserving local languages.

Languageis a crucial part ofsociety since it permits people to communicate and express themselves. When a language perish, future generations lose a significant element of the culture which is important to understand. This makes language a vulnerable aspect of cultural heritage and it becomes notably crucial to preserve it. Language preservation is the effort to prevent languages from death. Languages typically die when when they are no longer being taught to the children of the community, or a small language group come in contact with a more dominant population. Losing a language also means losing crucial knowledge about the linguistic groups history, culture, or even knowledge about their local environment. Linguists have made serious efforts in language preservation, for instance, through language documentation. Language preservation actually can be done not only by linguists through academic ways, it also can be done by the government, school, people or society where the language exists. It is rarely found that advertisements delivered by using local languages. In fact, most of the advertisements typically use English as international language for their prestige and to attract wider range of customers. It is very interesting to analyze how the advertisements actually can be used as a medium of local language preservation. This study aims at identifying the register used in Balinese advertisement. The data was taken from the advertisement of Alfa Prima which using Balinese, especially the dialect of Singaraja-North Bali, which is very unique and interesting. The data are acquired from Youtube through observation method, using note taking technique. The data then analyzed by theory of register by Biber and Conrad (2009). The result of the study is presented in informal method. The result of the study gives contribution to the efforts of preserving local languages.